News
RageBox Celebrates One Year of Mischief and Milestones - 09/10/2025
*Ottawa, ON – September 10, 2025* – RageBox, the innovative Canadian brand redefining gift-giving with a twist of humour and immersive storytelling, proudly celebrates its first anniversary. In just a year, RageBox has evolved from a start-up concept into a dynamic experience company, creating curated moments designed to surprise, unsettle, and delight.
The journey has not been without its challenges. Co-founders Tara and Cynthia MacKenzie have demonstrated remarkable resilience in overcoming obstacles, including postal strikes, shipping delays, unreliable vendor fulfillment, and complex trade agreements that affect cross-border deliveries. Their determination and commitment to building a small business have resulted in a year filled with both trials and triumphs.
Throughout this journey, RageBox has remained committed to its mission: to provide customers with more than just products but to deliver unforgettable experiences. Each RageBox features a unique blend of meticulously crafted products, original stories, recipes, art, and themes that engage customers long after the box is opened, leaving them intrigued and eager for more.
This year also saw the launch of RageBox's inaugural brand campaign: *The Antidote to the Ordinary.* This initiative invites customers to reject cookie-cutter gifting and embrace something refreshingly unconventional.
"Launching RageBox has been one of the most challenging yet rewarding endeavours of my life," stated Tara MacKenzie, Co-Founder of RageBox. "This past year has shown us that challenges do not merely test us—they shape us. RageBox is not only about delivering a box; it's about creating experiences that evoke genuine emotions. We aspire to empower people to gift something that truly elicits a reaction—something truly unique!"
In celebration of its first anniversary, RageBox is introducing a Made-in-Canada box that showcases local creativity, cultural celebrations, and craftsmanship. Additionally, one fortunate follower will receive an original RageBox from the brand's debut line, featuring options like Horror Movie, True Crime, or Horrorscope.
Cynthia MacKenzie, co-founder, emphasized, "Our vision has always been about more than just products on a shelf. We envision RageBox as a moment, a story, and a shared experience that provokes laughter or intrigue. Witnessing our campaign, *The Antidote to the Ordinary,* come to life affirms that we are indeed creating exactly that."
With expanded offerings, a successful first campaign, and a growing community, RageBox is not only commemorating its first anniversary but is also gearing up for an exciting second year. The brand is poised to elevate its unique blend of mischief to new heights.
About RageBox
RageBox is a Canadian experience brand with a wicked sense of humour. Founded by sisters Tara and Cynthia MacKenzie, RageBox redefines gifting by delivering immersive, story-driven boxes that entertain long after they're opened.
For more information, please visit [www.ragebox.com](http://www.ragebox.com).
Media Contact:
Corry Burke, Press@Ragebox.com
RageBox Announces New Partnership - 02/13/2025
FOR IMMEDIATE RELEASE
RageBox Announces Partnership with Quirky Cotton Designs
[Ottawa, ON] – [February 13, 2025] – RageBox, known for its uniquely themed gift boxes and products, is excited to announce a partnership with Quirky Cotton Designs, an apparel brand dedicated to bold self-expression and witty creativity.
“As RageBox grows, we’re attracting like-minded brands who share our passion for originality,” said Tara MacKenzie, Founder and CEO of RageBox. “We value working with partners as part of our go-to-market strategy. More hands make easier work! We are a small company, and expanding our offering through a channel strategy only makes sense. We will always collaborate with great brands and good people. We’ve found that in Quirky Cotton Designs.”
Quirky Cotton Designs was born from a love of bold graphics, witty humor, and apparel that sparks conversation. Founder and Designer Gio Monsalve saw an immediate alignment with RageBox.
“I was instantly drawn to RageBox’s unique offering,” said Monsalve. “From their content to their products to their leadership, I knew this was an organization I’d be proud to align with. We both believe in humor, creativity, and making a statement, and I can’t wait to see what we create together.”
This partnership is part of RageBox’s commitment to expanding its reach and offering customers even more unique, conversation-starting products. Stay tuned for exciting collaborations in the coming months.
For more information, visit www.ragebox.com
Media Contact:
Corry Burke
Corry.Burke@ragebox.com
RageBox Celebrates Major Milestone 30 Days Post-Launch - 10/10/2024
FOR IMMEDIATE RELEASE
RageBox Celebrates Milestone 30 Days Post-Launch
New Brand Gains Momentum with First Sales, Partnerships, and First Campaign Launch
OTTAWA, ON – October 10, 2024 – RageBox, a bold new entrant in the curated gift box market, celebrates a successful first 30 days since its official launch. With a commitment to offering unconventional and darkly humorous gift experiences, RageBox has quickly gained traction and achieved several key milestones in its first month.
Since going live, RageBox has:
- Signed its first major partnership, with a second deal in final negotiations.
- Recorded its first series of sales, marking early market validation for the brand.
- Built a strong foundation in social media across multiple platforms, growing a community of fans.
- Prepared to launch three new themed gift boxes, which will be available within the next two weeks.
Today, RageBox proudly announces the launch of its first campaign: RageBox.com – The Antidote to the Ordinary, a campaign to celebrate the brand's unique position in the marketplace.
Founder and CEO Tara MacKenzie attributes this early success to the resilience and creativity of the RageBox team, stating, "The pace has been fast, but the energy and commitment of our team have been remarkable. We're excited about what we've built quickly and are thrilled to see how much we've already accomplished. This is just the beginning."
Business Partner and Creative Director, Cynthia MacKenzie, added, "We set out to create something extraordinary, and the response so far has exceeded our expectations. Our first campaign launch today is a proud moment for the whole team."
With continued momentum, RageBox is poised for significant growth in the coming months, offering consumers a refreshing alternative in the gift-giving industry.
For additional details on RageBox, please visit www.ragebox.com.
Contact: Corry Burke, press@ragebox.com
RageBox Launch Press Release - 09/10/2024
From Job Loss to Empowerment: Introducing RageBox
Former IT Professional Launches Innovative-Themed Gift Box Company Following Multiple Layoffs
[Ottawa, ON, September 10, 2024] In a move that transforms adversity into opportunity, Tara MacKenzie, a software marketing leader who found herself impacted as part of a recent wave of tech layoffs, today announced the launch of her new company, RageBox. The company creates uniquely themed gift boxes and products, each designed to bring its recipients a touch of dark humor and entertainment, setting them apart from traditional gift options.
"Losing your job is heartbreaking. It's an emotional rollercoaster. Even still, corporate layoffs are impersonal and, increasingly, often insensitive, something I've witnessed firsthand," said MacKenzie." It's time to address the shortcomings in how businesses handle recruitment and workforce reductions. We need to advocate for respect and dignity in the workplace. For those feeling silenced by their job loss experience, RageBox is a testament that you can create your own path to recognition and fulfillment."
The concept for RageBox was conceived when MacKenzie faced the all-too-familiar task of packing up her company equipment "in a box" after a particularly insensitive layoff impacting her and her entire team. It was then that the idea of a gift box filled with items that embrace a darker, more playful theme came to life. Teaming up with her sister Cindy MacKenzie, a professional artist, they infused their creative energies into creating RageBox.
RageBox's product line is as diverse as it is daring, featuring themes like horror movies, true crime, "horrorscopes," and hauntings. Customers can look forward to an extensive range of gift boxes and individual products, with new launches planned bi-weekly for the next two years, ensuring there's always something new and exciting to discover. While RageBox is an online exclusive, plans are underway for a 2025 "RoadRagers" in-person sales initiative.
More than just a business, MacKenzie envisions RageBox as a beacon of hope and a community for those navigating the tumultuous waters of job loss. She is determined to foster a community where open dialogue about the realities of job searching and workplace challenges is encouraged. "To anyone experiencing job loss or struggling through job searches, know there is hope. You can find value and appreciation, even if it means creating it yourself."
For additional details on RageBox, please visit www.ragebox.com.
Contact: Corry Burke, press@ragebox.com