News
RageBox Celebrates Major Milestone 30 Days Post-Launch - 10/10/2024
FOR IMMEDIATE RELEASE
RageBox Celebrates Milestone 30 Days Post-Launch
New Brand Gains Momentum with First Sales, Partnerships, and First Campaign Launch
OTTAWA, ON – October 10, 2024 – RageBox, a bold new entrant in the curated gift box market, celebrates a successful first 30 days since its official launch. With a commitment to offering unconventional and darkly humorous gift experiences, RageBox has quickly gained traction and achieved several key milestones in its first month.
Since going live, RageBox has:
- Signed its first major partnership, with a second deal in final negotiations.
- Recorded its first series of sales, marking early market validation for the brand.
- Built a strong foundation in social media across multiple platforms, growing a community of fans.
- Prepared to launch three new themed gift boxes, which will be available within the next two weeks.
Today, RageBox proudly announces the launch of its first campaign: RageBox.com – The Antidote to the Ordinary, a campaign to celebrate the brand's unique position in the marketplace.
Founder and CEO Tara MacKenzie attributes this early success to the resilience and creativity of the RageBox team, stating, "The pace has been fast, but the energy and commitment of our team have been remarkable. We're excited about what we've built quickly and are thrilled to see how much we've already accomplished. This is just the beginning."
Business Partner and Creative Director, Cynthia MacKenzie, added, "We set out to create something extraordinary, and the response so far has exceeded our expectations. Our first campaign launch today is a proud moment for the whole team."
With continued momentum, RageBox is poised for significant growth in the coming months, offering consumers a refreshing alternative in the gift-giving industry.
For additional details on RageBox, please visit www.ragebox.com.
Contact: Corry Burke, press@ragebox.com
RageBox Launch Press Release - 09/10/2024
From Job Loss to Empowerment: Introducing RageBox
Former IT Professional Launches Innovative-Themed Gift Box Company Following Multiple Layoffs
[Ottawa, ON, September 10, 2024] In a move that transforms adversity into opportunity, Tara MacKenzie, a software marketing leader who found herself impacted as part of a recent wave of tech layoffs, today announced the launch of her new company, RageBox. The company creates uniquely themed gift boxes and products, each designed to bring its recipients a touch of dark humor and entertainment, setting them apart from traditional gift options.
"Losing your job is heartbreaking. It's an emotional rollercoaster. Even still, corporate layoffs are impersonal and, increasingly, often insensitive, something I've witnessed firsthand," said MacKenzie." It's time to address the shortcomings in how businesses handle recruitment and workforce reductions. We need to advocate for respect and dignity in the workplace. For those feeling silenced by their job loss experience, RageBox is a testament that you can create your own path to recognition and fulfillment."
The concept for RageBox was conceived when MacKenzie faced the all-too-familiar task of packing up her company equipment "in a box" after a particularly insensitive layoff impacting her and her entire team. It was then that the idea of a gift box filled with items that embrace a darker, more playful theme came to life. Teaming up with her sister Cindy MacKenzie, a professional artist, they infused their creative energies into creating RageBox.
RageBox's product line is as diverse as it is daring, featuring themes like horror movies, true crime, "horrorscopes," and hauntings. Customers can look forward to an extensive range of gift boxes and individual products, with new launches planned bi-weekly for the next two years, ensuring there's always something new and exciting to discover. While RageBox is an online exclusive, plans are underway for a 2025 "RoadRagers" in-person sales initiative.
More than just a business, MacKenzie envisions RageBox as a beacon of hope and a community for those navigating the tumultuous waters of job loss. She is determined to foster a community where open dialogue about the realities of job searching and workplace challenges is encouraged. "To anyone experiencing job loss or struggling through job searches, know there is hope. You can find value and appreciation, even if it means creating it yourself."
For additional details on RageBox, please visit www.ragebox.com.
Contact: Corry Burke, press@ragebox.com